Posting is not marketing! How Paid Advertising Works…

In today’s business landscape, marketing by mere posting is no longer effective. Entrepreneurs must adopt intentional marketing strategies, focusing on learning and utilizing paid advertising to attract customers. Sites like Udemy offer a variety of courses that teach different paid advertising methods, making it accessible for anyone to start. For those who want a more hands-on approach, I offer mentorship to teach you Facebook ads, as paid advertising is a critical tool for customer acquisition.

Gone are the days of cold calling or cold emailing potential customers. We now live in the age of attraction marketing, where customers are actively looking for your services. Your task is to position yourself effectively to attract them, and paid advertising is the way to achieve this. Whether you choose Google ads, TikTok ads, Facebook ads, Quora ads, or even Pinterest ads, mastering this skill is essential.

I encounter many older entrepreneurs who resist learning paid advertising due to their busy schedules. However, platforms like Udemy provide a slow-paced learning environment suitable for beginners. You can learn these skills even if you have no technical background outside your business. If learning this skill isn’t feasible for you, outsourcing is a great alternative. Platforms like Fiverr.com allow you to hire freelancers who can manage your advertising. Just ensure you vet your supplier, read reviews, and communicate your requirements and expectations clearly. These freelancers can create ad copy, digital assets, and run your ads for you, requiring only advertiser access to your accounts.

In 2024 and beyond, paid advertising is crucial. Currently, I’m exploring underutilized platforms like Pinterest and Quora. These platforms have high traffic but fewer advertisers, offering a significant opportunity. Quora, for example, is a question-and-answer website where you can position effective ads to attract customers. I have colleagues getting 10 to 20 leads a day on such platforms, demonstrating their potential regardless of your industry.

Realtors, for instance, can benefit greatly from paid advertising but often lack technical marketing knowledge. I advise them to either learn these skills or outsource to effective freelancers and observe the transformative results. It’s important to manage expectations, as success doesn’t happen overnight. Building trust is essential because people do business with those they know, like, and trust, which takes time.

I encourage you to take the first step and stop procrastinating. As my sister always says, “It could be one day, or this could be day one — you choose.” Don’t keep putting it off until you run out of days. Start today. I offer mentorship to simplify Facebook ads for you, a great starting point, or email me with any questions. I also have a Rolodex of reliable freelancers for such services. Book a free consultation to see how we can take your business to new heights and stand out from the crowd

Take action now and see how intentional marketing and paid advertising can revolutionize your business.

Peace and love!

Andrew Jones

Workwithjonesnow@gmail.com

CBO cashflow Inc.